If You Really Want to Design Useful Edtech, Start with Students

All instruction begins with students. Educators call this student-centered learning, and if you’re going to design a useful edtech product, you’ll start with students, too. This design approach isn’t too different from a business model in which you create a product that provides solutions for consumer problems. Begin at the grassroots level. Designing useful edtech is a lot less about creating what you like than it is about providing what students need. They need human-centered design, which is an approach that begins with people. To answer that question, spend time talking to teachers. They’ll tell you what they’d love to …

Managing an Edtech Startup: the Essentials

You have a brilliant idea for edtech and now you want to launch it as a startup? First, you need to know the essentials of managing an edtech start-up. Know your consumer Education is unlike any other industry. Teachers are as protective of their lesson plans as they are of their students, and they are wary in placing trust in outsiders. Your job is to come across as an insider, one who understands the pain points of being a teacher. Remember that these teachers and their students can be a valuable resource for you as you are developing your product. …

Let Us Help You Promote Your Education Related Product!

If you want to market to the P-20 arena’s most influential audience, then The Edvocate is your publication of choice. The Edvocate is the fastest growing online destination for the P-20 market. Our readers are: Highly educated and place a premium on quality education Professionally upwardly mobile Socially committed men and women engaged in their communities Decision-makers in both the public and private sector Passionate advocates for equality, access and opportunity for all Because the editorial content is credible, relevant and unique to The Edvocate, our readers trust and rely on us. When great value is attached to a publication’s …