Evaluative conditioning is the process by which one’s own attitudes and behavior are affected by the attitudes and behavior of others. It has been theorized to play a significant role in the formation of mental attitudes and behaviors as well as in the control of adaptive responses to environmental stimuli. Evaluative conditioning can take a number of different forms, but some of the more common examples include the following: 1) Learned helplessness: This phenomenon is often seen in experiments in which animals are subjected to conditions in which they are unable to control their own behavior. For example, rats in …
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