Diverse Conversations: MOOCs for University Administration

By Matthew Lynch Massive Open Online Courses are often associated with topics that are normally taught within college classrooms and by college faculty. The untapped potential of MOOCs extends well beyond the basic academic reach though, and is showing promise to advance the success of university systems as a whole. Austin-based digital marketing agency Tocquigny is launching a four-week MOOC that focuses on recruiting students for online learning programs. Instead of targeting the students themselves, the MOOC guides administration and admission personnel through smart marketing tactics to attract their audiences to their online course offerings. The free Online Recruitment of …