Recognizing the trends of higher education is important for those of us who are involved in it on a professional level. But what are the trends? Today, I’m speaking with Yvonne Tocquigny who is CEO of Tocquigny, a company that specializes in brand management and development for colleges and universities. Q: To provide some context, what are the principle reasons for the rising cost of attendance for higher education and are costs going to continue to rise in the event that no one in higher education takes steps to curb them? A: Costs are being driven by the fact that …
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