Your Privacy Is Important To Us (Last Updated: 2/2/21)

Respecting your privacy is critically important to achieving our mission of motivating every student. These are our guiding privacy principles:

This Privacy Policy describes how Entelechy collects, uses, shares, stores and protects your personally identifiable information. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

Protecting students and their personal information

Entelechy believes the personally identifiable information of children and students deserves special protections and we comply with the Children’s Online Privacy Protection Act (“COPPA”) and The General Data Protection Regulation (“GDPR”). We also assist schools in meeting their obligations under the Family Educational Rights Privacy Act (“FERPA”). Entelechy offers a limited feature set and web site experience for young users of Entelechy. We do not require students to submit their names or contact information, nor do we require them to create accounts. When a student indicates that they are under the age when they can grant consent independently, Entelechy does not collect personal information as defined under COPPA. We may take additional steps to safeguard student privacy as required by law. Except as described in this privacy policy, Entelechy does not accumulate personal information about any child for distribution, sharing, or selling.

How Entelechy Collects Personal Information

The information that Entelechy collects depends on the nature of the services you request. All interactions with the Entelechy website or app produce metadata that may identify you or could be identifiable information when paired with other information about you. In every case, Entelechy strives to collect only the minimum necessary information from you as necessary or appropriate to fulfill the purpose of the visitor’s interaction with Entelechy or required by law. Visitors to the Entelechy website or app may always refuse to supply personally identifying information, however, doing so may prevent you from engaging in certain website-related activities.

Information you provide to Entelechy

Accounts are a prerequisite to using Entelechy, and are required to access some features and save progress over time. If you create an account, Entelechy saves the account information you provide. This information may include: an email address, a parent or guardian email address, first name, last name, and occupation.

You may choose not to provide specific information or to delete or modify it at any time. These actions may prevent you from engaging with specific services or features that require this information. Additional information may be provided to Entelechy if you communicate with our support team, participate in user research, marketing campaigns or sweepstakes, or otherwise use the services.

If you engage in a financial transaction with Entelechy, you may be asked to provide additional information such as a credit card number, billing address or full name.

As you use the service, you may also create academic content including quizzes and certain forms of responses. This information is not typically personally identifying, but it may be deleted either by the relevant account holder or by reaching out to our team at

Information collected automatically

We receive and store some types of information automatically as you use the service. These may include device information such as device model, operating system, and device identifiers such as IDFA and UDID.

Entelechy also collects log information as you use the service. These data may include information regarding how and when you use the service and your browser type, preferred language, time zone, referring site, and internet protocol (IP) address.

We may use your IP address to generate a general approximation of your location to provide the service. Examples include providing the right version of Entelechy based on your state or country and helping teachers select their school when they sign up. Entelechy does not collect fine location data such as GPS or bluetooth beacons.

Sensitive Information

As described above, we limit data collection to what we need to provide the requested services. Entelechy does not knowingly collect data considered sensitive by GDPR such as those related to race or ethnicity, health and biometric information, or political affiliation. In addition to these categories, we do not collect free or reduced lunch eligibility.

Cookies and Web Beacons

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. We use cookies to test new features and help Entelechy identify and track visitors, their usage of the Entelechy website, and their website access preferences. Entelechy visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies. Still, some of the Entelechy website’s features may not function properly without the aid of cookies.

How does Entelechy use this information?

Entelechy limits its disclosure of both information that could be used to identify you on its own or in combination with other information. We only disclose personally identifying information to Entelechy employees, contractors and subcontractors that: (i) must access that information to process it on Entelechy’s behalf or to provide services available at Entelechy’s website and mobile applications; and, (ii) agree not to disclose that information to others.

Entelechy does not rent, sell or exchange potentially personally-identifying and personally-identifying information to any third party without your consent. Other than to Entelechy’s employees, contractors and affiliated organizations, as described above, Entelechy discloses potentially personally-identifying and personally-identifying information only when required to do so by law such as to comply with a court order, or when Entelechy believes in good faith that disclosure is reasonably necessary to protect the property, or legal rights or safety of Entelechy, third parties or the public at large.

The information we collect helps us provide the service, maintain a consistent experience, and improve it or develop new services. Examples of how this information is used include:

We also use personal information to enforce our policies, comply with the law, and promote safety on the platform. These efforts protect the property, or legal rights or safety of Entelechy, third parties or the public at large. Examples of these efforts include:

Communicating with you

If you are a registered Entelechy user, Entelechy may occasionally send you communications via email (if provided) or push notification (for mobile app users) to tell you about new features, get your feedback, and to keep you up to date with what’s going on with Entelechy and our products. By registering to use our service you consent to the receipt of these communications, including text communications. You may choose to participate in sweepstakes and promotions that may have additional information regarding Personal Information use. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it to help us clarify or respond to your request or help us support other users. We engage in these activities where we have a legitimate interest or with your consent. You may choose to stop receiving such communications by unsubscribing from emails and by disabling push notifications.

Advertising, Analytics and Marketing

To provide the service, we work with analytics providers to understand how Entelechy is being used and advertising networks to display contextual advertisements.

Advertising partners are not permitted to engage in behavioral targeting nor are they permitted to share or sell personal data. Entelechy does not share data for third-party advertising or use data to track and target advertisements on other third-party websites or services. Data profiles are not used to serve advertisements. All advertising partners must comply with COPPA, GDPR, and privacy commitments made by Entelechy. Account information such as name and email address are not shared with these partners nor do they have access to your Entelechy account credentials.

We use Google Analytics to help us understand how users engage with the service. Google Analytics uses cookies to compile reports that demonstrate how Entelechy is being used without identifying individual visitors. You can opt out of Google Analytics at any time and continue to use Entelechy.

Aggregated demographic and activity data may be used for research purposes.

How is my information shared?

As described in this policy, Entelechy only shares your personal information when necessary to offer the service, comply with law, or with your permission.

Managing your personal information

Data Subject Rights

You have the right to delete, access, update, correct errors in, and export for transfer any of your personal information. Entelechy makes these data subject rights available to you regardless of which country or US state you reside in.

Managing the subsequent use and disclosure of your personal information.

As explained throughout this Privacy Policy, you can control the use of your personal information by Entelechy. Should you wish to prevent Entelechy from using your information, you should delete your account. With the exceptions explained below for the information you shared with other Entelechy users, this allows you to eliminate any subsequent use and disclosure of your personal information.

If your personally identifiable information changes or you no longer want to use Entelechy, you may review, edit, or delete it by visiting Entelechy’ Settings page. Parents may remove, delete or update an account or any information concerning their child posted on Entelechy by visiting their child’s settings page, working with their child’s teacher, or contacting us at

Certain activity on Entelechy may be displayed to other users, such as commentary on quiz content, blog posts, support articles, feedback forums or our blog, or the information on your Entelechy Profile and quizzes you have made public. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. You may delete this information or change sharing settings directly. If you are unable to do this or need help, please contact our team at

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. In most cases, we delete user accounts if they have been inactive for more than twelve months. We may retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

You may delete your account or update your information at any time by visiting Settings.

Data Security

Entelechy follows generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. Our security measures include the use of access-controlled data centers, encryption of all data in transit, and the encryption of user password data both in transit and at rest. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure.

In the event of a security breach, we will notify affected account holders within the amount of time required by law so that you can take steps to keep your data safe.

If you have any questions about Entelechy security practices, you can contact us at Entelechy reserves the right not to disclose our policies, procedures, and the technologies and methods we employ to advance your data’s security to safeguard our practices.

Contact Us

If you have questions or wish to send us comments about this Privacy Policy, please send an email to

Privacy Policy Changes

Entelechy reserves the right to modify this privacy statement at any time, so please review it frequently. Suppose we make a material change to our practices regarding your personally identifiable information. In that case, we will notify, by email, and/ or using a notice on our Web site before the change becoming effective and seek your consent for those new practices.