Increasing the clientele for your training consultancy business involves a combination of effective marketing strategies, leveraging online platforms, networking, and delivering exceptional service. Here are several approaches to consider:

1. Identify Your Target Market: Understanding who needs your training services is critical. Tailor your marketing efforts towards industries, corporate businesses, educational institutions, or individual professionals that can benefit from your expertise.

2. Develop a Strong Value Proposition: Clearly communicate what makes your consultancy stand out. Focus on the tangible outcomes and benefits that clients will receive from your training programs.

3. Create High-Quality Content: Share knowledge through blogs, e-books, webinars, or online courses. This not only showcases your expertise but also helps in attracting clients who are looking for information and training in your field.

4. Optimize Your Website for Search Engines (SEO): Ensure potential clients can find you online by using SEO best practices. Include relevant keywords in your content and maintain an active presence with regular updates and blog posts.

5. Utilize Social Media Marketing: Establish a strong presence on platforms like LinkedIn, where many professionals and businesses network. Regular posts and engaging with your audience can build credibility and attract new clients.

6. Network Extensively: Attend industry conferences, workshops, and networking events to meet potential clients personally. The connections you make can lead to referrals or direct business engagements.

7. Offer Free Workshops or Consultations: Give potential clients a taste of what you offer by providing free value upfront. This can demonstrate your expertise and the effectiveness of your training methods.

8. Ask for Referrals: Encourage satisfied clients to spread the word about your business. Word-of-mouth publicity is highly valuable and often results in credible leads.

9. Build Strategic Partnerships: Collaborate with non-competing businesses that serve the same market as yours to cross-promote each other’s services.

10. Ensure Excellent Customer Service: Delivering excellent service to current clients leads to repeat business and referrals; satisfied customers are the best ambassadors for your brand.

Implementing these tactics requires patience and consistency but can significantly expand your customer base over time by establishing trust, showcasing value, building relationships, and maintaining visibility in the marketplace where potential clients are active.