Intellum, a leading player in customer education and brand training solutions, has announced its acquisition of Appitierre, the Brighton-based company known for its eLearning creation tool, Evolve. This strategic move promises to enhance Intellum’s offerings by incorporating the widely acclaimed authoring capabilities of Evolve into its suite of learning and engagement tools.
The acquisition is seen as a significant step for Intellum as it aims to provide a more comprehensive service to clients by integrating content creation with its existing learning management systems (LMS). The move enriches Intellum’s value proposition, allowing users to create interactive and responsive online courses directly within the Intellum platform, thus streamlining the course development process.
Appitierre’s Evolve authoring tool has been widely praised for its ease of use, flexibility, and robust features which enable designers to produce high-quality, engaging learning content that is accessible on any device. It has become a go-to for organizations looking to craft professional-grade educational materials without requiring extensive technical know-how.
Intellum’s CEO has expressed excitement over the merger, emphasizing that the combination of Intellum’s experiential learning platform with Evolve’s content creation tool will result in an unparalleled end-to-end learning experience for clients. Meanwhile, Appitierre’s team has shared similar sentiments, looking forward to bringing their expertise in content authoring to a larger audience through Intellum’s established market presence.
As part of the acquisition terms, Appitierre will continue operating under the Intellum umbrella while maintaining its brand identity. Both existing clients of Intellum and Appitierre are expected to benefit from the enhanced features and capabilities resulting from this union.
Industry analysts view this acquisition as a forward-thinking approach that is likely to set new standards in online education and customer experience training. By simplifying content creation as part of an integrated educational journey, businesses can more effectively educate and engage their customers and employees.
This deal comes at a time when eLearning platforms are experiencing unprecedented demand due to increased remote work arrangements and the ongoing digital transformation efforts across various industries. It reflects a maturing market where consolidation provides users with richer functionalities and a seamless user experience.
Overall, with this strategic acquisition, Intellum appears poised to redefine how businesses approach learning and development strategies in an increasingly interconnected world.