2023 BMW iX xDrive50 Review: A Pleasing Performer with Vexing Design


The 2023 BMW iX xDrive50 is an all-electric SUV poised to take the market by storm. With an impressive performance and a stunning technological suite, it’s easy to see why many are eager to get behind the wheel of this luxury vehicle. However, a few design choices leave some feeling vexed. In this article, we will dive into the details of the BMW iX xDrive50 and explore what makes it both a pleasing performer and a contentious design.


Powered by dual electric motors and an 111 kWh battery pack, the 2023 BMW iX xDrive50 delivers outstanding performance, boasting 516 horsepower and a remarkable 0-60 mph time of just 4.6 seconds. With an EPA-estimated range of around 300 miles on a full charge, this SUV offers a comfortable driving experience for both short trips and longer journeys.

Charging capabilities:

The charging system of the iX xDrive50 is equally outstanding. It comes with standard DC fast-charging capabilities that can replenish the battery from 10% to 80% in only 35 minutes at a maximum charging rate of 200 kW. This ensures minimal waiting time during long trips and provides added convenience for daily commuting.

Interior and Technology:

Luxury and technology are intertwined within the cabin of the 2023 BMW iX xDrive50. The SUV features cutting-edge amenities like a massive dual-screen display that merges infotainment and gauges into one seamless unit. Both Apple CarPlay and Android Auto compatibility come standard, allowing for effortless connectivity between the car’s system and smartphones.

Additionally, the intelligent operating system is designed to learn from your habits over time, offering personalized recommendations tailored to your unique driving habits.

Controversial Design Choices:

While performance shines, the exterior design of the iX xDrive50 has drawn mixed reactions. Some appreciate its distinctive front grille and futuristic appeal, while others argue that the design is too polarizing and deviates from BMW’s classic aesthetic.

Moreover, some users have expressed concerns about the size of the large kidney grilles that house numerous sensors and cameras for the car’s advanced driver assistance systems.


The 2023 BMW iX xDrive50 is a remarkable achievement in the realm of electric vehicles, offering a balance of power, luxury, and technology. However, it seems that its divisive exterior design will continue to spark strong opinions among potential buyers.

Overall, if you can look past these controversial style choices, there’s no denying that this electric SUV brings an impressive set of features and capabilities to the table – making it a strong contender in the EV market.